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Google Business Profile Keywords to Promote Instant Online Estimates

Update your Google Business Profile to highlight your new tool.

Purpose

This article explains which keywords and phrases to add throughout your Google Business Profile (GBP) to highlight that you offer an instant online estimate. The goal is to improve visibility for high-intent searches like “instant quote,” “online estimate,” and “estimate in minutes,” and to increase conversions from your Google listing.

What “keywords” mean in Google Business Profile

Google Business Profile does not have a dedicated “keywords” field. Instead, Google pulls relevance signals from the text you add in key profile areas:

  • Business description
  • Services
  • Products (optional, but powerful)
  • Posts
  • Q&As
  • Photos (captions)
  • Website content linked from GBP

To “add keywords,” you’ll place the right phrases naturally in these sections—without stuffing.

Recommended keyword sets (use what’s true for your business)

1) Core instant estimate keywords

Use these to clearly signal the instant online experience:

  • Instant online estimate
  • Instant estimate
  • Instant quote
  • Online estimate
  • Online quote
  • Get an estimate online
  • Get a quote online
  • Quick estimate
  • Fast estimate
  • Estimate in minutes
  • Quote in minutes

2) “No-wait / self-serve” keywords

These match how customers search when they don’t want to call:

  • No-call estimate
  • No phone call required
  • Self-serve estimate
  • Online pricing
  • Upfront pricing
  • Price calculator
  • Online pricing tool
  • Instant pricing

3) “Free / no obligation” keywords (only if true)

Only include these if your estimate truly is free and non-binding:

  • Free online estimate
  • Free instant estimate
  • No-obligation estimate
  • Free quote online

4) Service + location keyword patterns

Create variations that combine what you do + instant estimate + where.

Use patterns like:

  • Instant [service] estimate
  • Online [service] quote
  • [service] pricing online
  • Instant [service] quote in [city]
  • Online estimate for [service] in [city]

Examples:

  • Instant water heater estimate
  • Online HVAC estimate in [City]
  • Plumbing estimate online
  • Roof estimate online

Best places to add these keywords in your Google Business Profile

A) Business Description (high priority)

Add one clear sentence near the top:

Example copy (paste-ready):
 “Get an instant online estimate in minutes—no phone call required. We provide [service types] in [Service Area]. Try it here: [Estimate Link].”

Tip: Keep it natural and readable. Avoid listing keywords back-to-back.

B) Services (highest impact for search relevance)

Add a service called:

  • Instant Online Estimate
  • or Instant Online Quote

Then include it as a line item inside each relevant service category.

Service description example:
 “Use our online tool to get an instant estimate for [service] based on your home details—results in minutes.”

C) Products (optional, but strong)

Create a product entry called:

  • Instant Online Estimate
  • Instant Online Quote Tool
  • Online Estimate Calculator

Product description example:
 “Get a fast, instant online estimate for [service]. No phone call required. Start here: [Estimate Link].”

D) Posts (great for refresh + conversions)

Post regularly (weekly or bi-weekly) with the phrase in the first line.

Post template:
 “Need pricing fast? Get an instant online estimate in minutes. No phone call required. [Estimate Link]”

E) Q&A (reduces friction)

Add a question (either ask yourself from a personal account or answer if asked):

Q: “Do you offer instant online estimates?”
A: “Yes—our instant online estimate tool gives you pricing in minutes. Start here: [Estimate Link].”

Do’s and Don’ts (to avoid ranking issues)

Do

  • Use the phrases naturally in sentences
  • Match wording customers actually search for (“instant quote,” “online estimate”)
  • Only claim “free,” “same-day,” or “in minutes” if it’s accurate
  • Include a link to the estimate experience where possible

Don’t

  • Add keywords to your business name unless it’s your legal name
    (Google can suspend listings for keyword-stuffing in the name)
  • Copy/paste a long list of phrases in the description
  • Use misleading claims (“free” or “same-day”) if not consistently true

Suggested “starter set” (safe, high-intent)

If you want a clean, minimal set that works for most businesses:

  • Instant online estimate
  • Instant quote
  • Online estimate
  • Online quote
  • Estimate in minutes
  • No phone call required
  • Online pricing